Your Google Ads performance, analyzed and explained.
Weekly AI analysis of your Google Ads data, delivered as prioritized recommendations you review and approve.
PPC Dashboard for a representative home services company showing a completed optimization snapshot. The header displays the dashboard title with navigation tabs for Dashboard, Experiments, Lifecycle, and Report. The opportunity hero panel shows 5 optimization opportunities found — all 5 applied, 0 awaiting, 1 experiment queued. The weekly briefing notes that this week prioritizes efficient next moves. Five recommendation rows are shown in their final applied state: pausing a duplicate ad group (Applied), tightening location targeting (Applied), adding negative keywords (Applied), holding expansion budget (Held), and queuing an ad-copy experiment (Queued). Autopilot for PPC is coming soon.
Five modules, one cohesive analysis
Each report surfaces a different layer of your account — what's working, what's wasting spend, and what to change next — then synthesizes everything into a single ranked recommendation you can act on or approve with one click. No unread spreadsheets.
Campaign Performance Summary
Top-level view of spend, impressions, clicks, conversions, and ROAS across all campaigns. Week-over-week trends show whether performance is improving or declining — and by how much.
Waste Analysis
AI identifies wasted spend: keywords with clicks but no conversions, search terms triggering irrelevant ads, and campaigns with declining efficiency. Each finding includes estimated waste and a recommended action.
Experiment Results
Every experiment from the reporting period: what changed, why, whether it was kept or reverted, and the measured impact. A running record of what AI learned about your account.
Competitive Context
SEMrush competitive PPC data adds context: estimated competitor ad spend, shared keyword auction overlap, and positioning trends — so you know whether a dip in performance is your problem or a market shift.
AI Recommendations
AI synthesizes the preceding four analyses into prioritized next steps: which campaigns to scale, which to pause, where to shift budget, and what experiments to run next week. Each recommendation includes expected impact — you approve what runs.
Part of your unified weekly report
PPC Strategist is delivered alongside your Lead Strategist Brief and SEO Strategist — one combined view of all marketing channels, with budget movement and keyword waste folded into the account plan instead of a separate paid media spreadsheet.
PPC recommendations roll up to the Lead Strategist brief.
Budget movement, keyword waste, experiment outcomes, and conversion trends become part of the account plan. You review one weekly view — not a paid media tab and an organic tab.
Recommendations with expected impact — you approve what runs.
AI surfaces the next experiment: hypothesis, target campaign, estimated impact. You review the proposal and approve it. Nothing changes in your Google Ads account without your say.
Seven strategists, one Command Center.
Each specialist reads its own evidence stream, the Lead Strategist ranks the plan, and the Command Center holds your single approval before anything ships.
Six readings distilled into one ranked weekly brief.
Composite site-performance score across four dimensions.
Topic clusters sequenced into a production plan.
Intake-page friction scored and queued as prioritized fixes.
Authority gaps mapped; every placement verified live.
Google Ads waste surfaced; changes ranked for one-click approval.
Approved content turned into a monthly social calendar.
Where every recommendation queues for your one approval before it ships.
See your Google Ads performance — explained, not just charted.
Weekly PPC Strategist with campaign-level ROAS, waste analysis, experiment results, and AI recommendations — generated automatically from your Google Ads data and ready for your approval.