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PPC STRATEGIST + OPTIMIZER

Google Ads, run by the autonomous agency

Connect your account. The PPC Strategist audits performance, identifies waste, and designs experiments. The PPC Optimizer prepares approval-ready changes with rationale, expected impact, and guardrails.

Continuous
Optimization
Recommendations refreshed from account performance
Experiment-Driven
Every Change Tested
Controlled tests before broader changes
Full Visibility
One Dashboard
PPC context beside organic priorities
FIG 01PPC Optimizer
PPC experiments approval queue showing hypotheses, target ad groups, impact estimates, and approve buttons
PPC Optimizer dashboard showing account performance, spend, conversions, impression share, and optimization opportunities

Four steps from connection to optimized campaigns

Account audit, experiment design, optimization recommendations, and performance reporting — all after a 30-second setup.

01

Connect Google Ads

OAuth in 30 seconds. Read-only audit first — Vectoron never touches anything until you approve.

02

AI Account Analysis

Actionable scorecard, not a 40-page PDF. Every finding links to a recommended action with expected impact — wasted spend, underperforming keywords, missed opportunities.

Waste identificationOpportunity scoringKeyword-level analysisBudget efficiency
03

Experiment Management

AI designs controlled experiments — bid strategies, ad copy variants, audience segments. Every change is measured before it scales. No guesswork, only statistically significant results.

A/B testingStatistical significanceBid strategy experimentsAd copy variants
04

Optimization & Reporting

One-click approvals for bid adjustments, budget shifts, and negative keywords. Performance reports track CPA targets over time.

Two ways to manage

Choose the level of control that fits your team.

RECOMMENDED

Co-pilot Mode

AI recommends changes with full rationale. You approve before anything runs. See exactly what will change, why, and the expected impact.

  • Full transparency
  • One-click approval
  • Detailed rationale
  • Undo any change
COMING SOON

Autopilot Mode

Autopilot is planned for accounts that want more automation after guardrails are proven. Today, PPC changes stay approval-gated.

  • Weekly summaries
  • Budget guardrails
  • Auto-pause rules
  • Performance alerts

PPC work stays tied to evidence, approval controls, and the broader growth plan.

WHY VECTORON BEATS NATIVE GOOGLE

Google's algorithms optimize for Google. Vectoron optimizes for you.

Google's Smart Bidding is useful, but it does not explain every account decision in the language your team uses to approve spend. Vectoron adds an approval layer around experiments, findings, and account-specific context.

Experiment-Driven, Not Black-Box

Vectoron designs controlled experiments one variable at a time and evaluates each against the account goal before broader rollout. Every change is measured, not assumed.

One live experiment per scope
Statistical significance required
Automatic rollback on underperformance
Full experiment journal for audit

Guardrails That Protect Your Budget

Zero-conversion circuit breakers auto-rollback at 48 hours. Keyword pause protection never leaves a campaign empty. Attribution lag buffers prevent premature judgments on new experiments.

Full Transparency — No Black Boxes

Every recommendation includes full rationale — what data drove the decision, the expected impact, and what happens if it doesn't work. You see the reasoning, not just the result.

Keeps account history attached

Every experiment result feeds the next recommendation: what worked, what did not, and why. Over time, the approval queue carries more account-specific context instead of repeating generic best practices.

Account-specific contextWeekly recommendation updatesExperiment outcome journalDecision history

New accounts start with historical analysis and clear guardrails. As experiments run, the Strategist can use account-specific outcomes instead of repeating generic playbooks.

PPC STRATEGIST

PPC data becomes an approved acquisition plan

PPC performance data flows into strategist recommendations alongside organic metrics. The Command Center shows channel context, CPA trends, and campaign-level priorities.

Channel attribution

Paid vs. organic patient inquiries in a single view. No more switching between Google Ads and performance tabs.

CPA trend tracking

Cost-per-acquisition tracked over time by campaign. See the direct impact of every optimization cycle.

ROAS by campaign

Return on ad spend broken out by campaign and keyword group so approvals have financial context.

FIG 02PPC Strategist
PPC Strategist overview with ranked recommendations, Google Ads and analytics data sources, and experiments ready to review
See Strategists →
PPC PLANS

Pricing that scales with your ad spend

No fixed tiers. No overage fees. Billing adjusts automatically based on your trailing 30-day Google Ads spend. Add PPC management to any Vectoron plan.

Related features

Strategists
Unified organic and paid performance recommendations
Lead Strategist Brief
Full-funnel weekly performance summary
Competitor Gap Analysis
Keyword gaps your competitors own

See how much the PPC Optimizer can recover on your account

Strategists, writers, SEO analysts, PPC managers, and link builders — running on your marketing 24/7. See how the system would operate for your site.

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